The Food Advertising Unit (FAU) has challenged the FSA's call for a
pre-watershed (9pm) ban on food and drink advertising, saying such
calls are "disproportionate".
The UK's FSA has expressed 'disappointment' at Ofcom's proposals on
junk food advertising to kids, arguing that they are an
insufficient response to the problem posed to children's health.
Proposed guidelines to restrict food advertising directed at
children will herald a new era of tighter regulatory control in the
UK, according to food law experts at Eversheds.